Mergent Online, now Mergent Atlas, concentrates on company information, including financials, executives, and industry analysis. Strengths: Company Profiles: Detailed company profiles with financial data, key personnel, and industry insights. Competitor Analysis: Helps identify competitors and understand their strengths and weaknesses. Sales and Marketing Intelligence: Useful for lead generation and prospecting. Use Case: Valuable for sales teams, marketers, and business development professionals.
Use IBISWorld if you are looking for in-depth industry analysis.
Accounting Principles