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MK 329 Branding

A Library Research Guide for BA 329

Business Databases at a glance (Company Information)

Databases that contain General information on Companies, Stocks, and Business Leaders:

  • Including raw data and company reports 
  • Official 10-k Reports 
  • Company Profile and Leadership Profiles

Databases that contain full text articles:

  • Includes Peer-reviewed articles and Trade Journal publications
  • SWOT Analyses and other company reports

Hoovers Online

Hoover's Online

Company information include:

  • Description/History
  • Rankings
  • Key People
  • News & Press Releases
  • Key Financials
  • Recent Market Analysis
  • Stock Quote
  • Industry Information

View Tutorial on how to search for company information in Hoover's:

Business Insights: Essentials

Business Insights: Essentials

Find information on U. S. and international  companies. Each company's profile includes:

  • Financial Data
  • Legal Issues (Suits/Claims)
  • Management
  • Operations & Technology
  • People
  • Products & Services
  • Sales & Marketing
  • Statistics
  • Strategy & Planning

View Tutorial on how to search for company information.

If you are experiencing problems with our guides, please contact Janet S. Ward,, Associate Professor and Web Services Librarian.