MK 335 Integrated Marketing Communications: Reference Materials

A unique, authoritative, and wide-ranging resource offering practical and strategic advice for anyone doing business today.

Covers all the main areas of business theory and practice: marketing, production, finance, personnel, business policy and international business. Comprehensive coverage of everyday business terms such as cash flow and patent, and such increasingly quoted terms as hedge funds.

Contains basic business terms that cover all aspects of business life from the office to the stock exchange and international trade fairs. The vocabulary covers all aspects of everyday business usage: office practice, buying and selling, banking, insurance, stock exchange, warehousing and distribution.

This dictionary should prove useful for those pursuing business courses and for those who need to get to grips with the jargon of the business and management world. It covers all aspects of business from accounting through marketing and organizational behaviour to human resource management.

A one-stop guide to the world's leading business thinkers. It is a unique summary of those books which have had the most significant impact on management thinking, drawing out the lessons any business can learn.