MK 530 Marketing Management: Reference Materials

Definitive biographies deliver all the essential information on each CEO's career, their highs, lows, management style, vision and distilled wisdom, providing vital lessons that will give YOU the competitive advantage.

Provides a basic vocabulary of terms used in accounting, from personal finance and investments to company accounts, balance sheets and stock valuations.

A Definitive Guide to Technology and Business Terms. Includes extended coverage of wireless and mobile terms, demonstrates clear applications to both technical and business markets, and covers all the latest developments in this fast moving field.

Serving as the ideal place for students and interested readers to begin their research, this A-Z resource covers the history of organized labor in all of its complexity, from the dawn of the industrial revolution to the post-industrial age.

British Qualifications is the definitive one-volume guide to every qualification offered in the United Kingdom.

Key terms, covering all aspects of human resources, including recruitment and selection, appraisals, payment systems, dismissals and industrial relations.

Traces the development of management thinking and major business culture in North America.

Covers all of the relevant issues in the field of hospitality management from a sectoral level as well as a functional one.

A complete reference on CSR, compiled by the Institute for Corporate Cultural Affairs (the ICCA). The entries have been written by leading experts, leading global thinkers and CSR practitioners.